iPhone Upgrades & The Consumer “Itch Cycle”

iPhone Upgrades & The Consumer “Itch Cycle”

We all (hopefully!) know that ads are designed to get us to make purchases. But did you know that there’s a different, underlying mechanism in play that drives many of our buying decisions? It’s called the “itch cycle,” and it works in concert...
The 6 Month Anniversary Of Your New Years’ Resolutions

The 6 Month Anniversary Of Your New Years’ Resolutions

It’s July 1st. If you’re like most people, six months ago you came up with a set of New Years’ resolutions – some of them likely having to do with decluttering. And if you’re like most people, those resolutions lasted until mid-to-late...
De-Junk Your Home At Summer Gatherings

De-Junk Your Home At Summer Gatherings

Many of us have “OPS” (“Other Peoples’ Stuff”) in our homes. And most of us have at least one gathering of family and friends happening this summer. How do we use our gatherings to deal with the OPS that’s cluttering our space?...
Spring Cleaning By The Numbers

Spring Cleaning By The Numbers

It’s almost spring, and we know what that means – spring cleaning! Of course spring isn’t just about “cleaning” – there’s usually quite a bit of decluttering to be done as well. Outside, garages, sheds, and yards accumulate...