iPhone Upgrades & The Consumer “Itch Cycle”

iPhone Upgrades & The Consumer “Itch Cycle”

We all (hopefully!) know that ads are designed to get us to make purchases. But did you know that there’s a different, underlying mechanism in play that drives many of our buying decisions? It’s called the “itch cycle,” and it works in concert...
Conversations About Stuff

Conversations About Stuff

When it comes to decluttering, one of the biggest questions is, “will (my spouse/my kids/my sister/my best friend) want this someday?” It’s a natural question, as most people don’t want to throw something away that somebody else would be happy...